A year ago, you could credibly describe AI in B2B eCommerce as emerging. Not anymore. New independent research by Sapio Research finds that 70% of B2B firms now use AI capabilities in their websites and portals — up from 63% just twelve months ago. That's not a trend. That's a market shifting beneath your feet.
And for the 30% yet to make the move? The window is closing. Of those without AI in their eCommerce environment today, 60% say they'll introduce it within two years — itself up from 53% last year. The question for B2B firms is no longer whether to adopt AI. It's whether you can afford to be late.
"70% of B2B firms now use AI in their eCommerce portals — up from 63% in 2025. The window to be an early mover is closing fast."
How B2B firms are choosing to deploy AI
Here's what's striking about where firms are choosing to deploy AI: it's not in the back office. When B2B professionals were asked which use cases they'd prioritize for AI within a customer portal, the top three were all about product recommendations — based on complementary products, on order history, and on similar customers' purchasing behavior.
Operational use cases like predictive stock management and product categorization ranked lower. The signal is clear: B2B firms are prioritising AI where it improves the experience of doing business — helping customers find and buy the right products faster, rather than simply making internal processes smoother.
This matters for how you think about AI investment. The firms seeing the greatest return aren't deploying AI as a back-end efficiency play — they're using it to create a genuinely better purchase experience. Smart product search. Personalized recommendations.
Frictionless discovery. These are the capabilities that reduce churn and turn customers into advocates.
Curious how AI is used in Truvio Commerce? Learn more about Agentic AI in Truvio Commerce here.
The product description surge
One data point deserves particular attention: interest in automated product descriptions has jumped 11% since 2025, making it the fastest-growing AI capability on the list. It's now the third most-planned AI feature for the next 12–24 months, behind AI-powered chatbots (44%) and AI-driven product recommendations (42%).
Why the surge? Because B2B product catalogues are notoriously complex — thousands of SKUs, technical specifications, multiple languages, constant updates. Writing accurate, compelling product descriptions at that scale is a significant resource drain. AI changes the economics of that problem entirely, and firms are starting to recognize it.
Truvio Commerce's Agentic AI capabilities address exactly this challenge. By automating product description generation and enrichment directly within the platform, teams can maintain content quality across large, fast-moving catalogues without proportionally scaling headcount.
94% are planning their next AI move
Perhaps the most telling number in the research: 94% of B2B firms plan to introduce at least one new AI capability in the next 12–24 months. A further 95% say they plan to enhance their overall digital experience to meet rising customer expectations.
This is no longer a conversation about innovation. It's a conversation about keeping pace. The firms that move quickly and deliberately — choosing AI applications that directly improve the buying experience — will compound their advantage. Those that treat AI as a future project may find the gap harder to close than they expect.
The good news is that the use cases are well-established, the ROI is increasingly proven, and the technology is more accessible than ever. The only real risk is waiting.
Curious how AI is used in Truvio Commerce? Learn more about Agentic AI in Truvio Commerce here.
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