eCommerce Trends Guide 2026

Winning in the Digital Marketplace: Key B2B eCommerce Trends for 2026

From adoption to impact. How wholesalers and manufacturers are turning digital commerce into growth, customer experience, and scalability.

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The State of B2B eCommerce

B2B eCommerce is no longer about getting started. With most companies already offering online ordering, the focus has shifted to how effectively digital commerce drives business results.

This report reveals how leading wholesalers and manufacturers are evolving their eCommerce setup to stay competitive in a rapidly changing market.

Key Findings (2026)

88% now offer online ordering
72% are increasing investment in customer portals
68% use PIM to manage product data
70% already use AI in their digital experience
95% plan to enhance their digital experience