Truvio Commerce

Commerce

17 July 2026

Customer Satisfaction Is the New ROI Metric for B2B eCommerce

Ask a B2B firm why they invested in eCommerce, and you might expect the answer to be efficiency, or cost reduction, or competitive pressure. The resea...

Commerce

1 July 2026

The D2C Opportunity B2B Manufacturers Can't Ignore

Direct-to-consumer selling used to be the preserve of consumer brands. B2B manufacturers sold through distributors, dealers, and sales teams — and lar...

Commerce

29 June 2026

The Customer Portal Is Now a Strategic Asset. Are You Investing Accordingly?

There's a telling shift in how B2B firms are talking about their customer portals. What was once described as a self-service tool - a way to take pres...

Commerce

23 June 2026

The B2B Buyer Has Changed. Has Your eCommerce?

Eighty-eight percent. That's the share of B2B enterprises now offering an eCommerce storefront or online ordering portal - up 20% from just two years ...

Commerce

19 June 2026

Future of eCommerce Automation: Best-of-Breed vs Best-of-Suite?

What are best-of-breed and best-of-suite software solutions? Which one fits your company best? And how do you get started? For years, best-of-breed ha...

Commerce

8 June 2026

Your Product Data Is a Revenue Problem (And a PIM Is the Answer)

Most B2B firms think of product data management as an operational challenge. A necessary evil. Something the back-end team worries about while everyon...

Commerce

8 June 2026

Why AI is Moving from Nice-to-Have to Non-Negotiable in B2B eCommerce

A year ago, you could credibly describe AI in B2B eCommerce as emerging. Not anymore. New independent research by Sapio Research finds that 70% of B2B...