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Digital Product Passport Webinar Series: From Compliance to Commercial Opportunity
The Digital Product Passport is introduced by the European Union to support a more circular economy through better transparency, traceability and access to product information throughout the product lifecycle. For companies placing products on the EU market, this means preparing structured product data across areas such as material composition, origin, repair and recycling information, warranty details, carbon footprint and certifications.
In this webinar series, Truvio and Bluedesk walk through the topic step by step: from the regulatory background and compliance requirements to the commercial opportunities of using DPP data in digital commerce.
Register for the sessions that are most relevant to you, or join the full series to build a complete understanding of DPP from regulation to practical application.
Event Overview
Why join this webinar series?
DPP will set new expectations for how manufacturers, brands and supply-chain partners collect, maintain and share product data.
The requirements are still developing, but companies can already prepare by improving data quality and setting up systems that make product information accurate, reusable and easy to distribute.
This series helps you understand both the regulatory need and the business opportunity behind DPP.
What You Will Learn
Across the series, you will get a clear and practical understanding of the Digital Product Passport: where it comes from, what it means for companies, and how to start preparing.
You will also see how DPP data can support richer product pages, QR-based content journeys, stronger trust and more relevant product storytelling.
- Understand what a Digital Product Passport is and how it connects to the EU Green Deal, the Circular Economy Action Plan and ESPR.
- Learn which product data areas matter, including material composition, origin, traceability, repair and recycling information, warranty details, carbon footprint and certifications.
- Explore why companies should start preparing now, even while detailed requirements are still developing across product groups.
- See how structured DPP data can strengthen transparency, reduce customer hesitation and support more credible sustainability communication.
- Discover how DPP data can be used in product pages, search, personalisation, QR experiences, customer retention and future-ready commerce flows.
Who Should Attend
- Companies preparing for DPP requirements, including manufacturers, brand owners, importers and retailers placing products on the EU market.
- Product information and data teams responsible for collecting, managing and publishing accurate, reusable product data.
- Sustainability and compliance professionals working with transparency, traceability, ESG reporting and upcoming product-data obligations.
- PIM, DXP and platform specialists exploring how systems such as Truvio PIM can support DPP data management and publication.
- Customer experience and commercial leaders interested in using product transparency to reduce hesitation and improve conversion.
Agenda
Webinar 1: What is DPP and where does it come from?
This introductory session explains what a Digital Product Passport is, how it connects to EU sustainability regulation, which product groups are expected to be affected first, and why companies should already start preparing their product data infrastructure.
Webinar 2: How can DPP data be leveraged to increase conversion rates?
This session looks at DPP as more than a compliance requirement. It explores how transparent product data can build trust, support richer product pages, improve storytelling, enable personalisation and make provenance-driven confidence part of the customer journey.
Webinar 3: Truvio PIM and DPP Data: A Perfect Match
This session brings the topic closer to practical implementation. Bluedesk will contribute practical customer questions, common challenges and use cases, while Truvio will show how these scenarios can be addressed with DynamicWeb PIM and DXP capabilities, supported by a technical perspective or demo.
Webinar 4: Open Topic Session
The final session is shaped around the most frequently asked questions from webinars 1, 2 and 3. It gives participants the opportunity to revisit key topics, clarify practical next steps and focus on the questions most relevant to their own DPP preparations.
Digital Product Passport - Webinar Series
Sign up for the individual sessions here!
We recommend participating in all to get the full picture of the Digital Product Passport.
What is DPP and where does it come from?
New to the Digital Product Passport?
Start here and get a clear view of what is coming, why it matters, and how to prepare before the requirements reach your product category.
Sign up now!
How can DPP data be leveraged to increase conversion rates?
What if the data you need for compliance could also help customers feel more confident, stay engaged longer, and move closer to purchase?
Join the session and find out!
Truvio PIM and DPP Data: A Perfect Match
Want to see what DPP looks like inside a PIM setup?
Join this session for a practical demo of Truvio PIM and see how structured product data can be managed, enriched and prepared for digital commerce.
Register here!
Open Topic Session
Have questions after the first three sessions?
Stay tuned: the date for this open session will be announced soon, and the agenda will be shaped around the topics participants ask about most.
Speakers
Rosa Harris
Customer Success Manager PIM Solutions, Bluedesk
Justin Sjouw
Pre-Sales Engineer. Truvio
Bluedesk & Truvio
About the Partnership
Bluedesk has supported B2B organisations since 1995 in making complex digital commerce simpler, more scalable and more effective. Their approach is built on a clear belief: successful AI-driven e-commerce starts with powerful, reliable data. This makes the partnership with Truvio a natural fit, as both organisations focus on connecting product data, commerce and business processes into a strong digital foundation for growth.
Together, Truvio and Bluedesk help organisations move beyond technology implementation alone. By combining e-commerce, PIM, content and Microsoft Dynamics 365 with strategy, UX, development, integrations and AI applications, they support companies in creating a connected digital ecosystem where reliable data is directly available to commerce, automation and continuous optimisation.