Digital Product Passport Webinar Series 2 - How can DPP data be leveraged to increase conversion rates?

DPP starts as a compliance requirement, but the same structured product data can also become a valuable commercial asset. When product information is transparent, credible and easy to understand, it can reduce hesitation during the purchase process and strengthen customer confidence.

In this session, we explore how DPP data can be used in digital commerce through enriched product pages, visual storytelling, QR-based content journeys, SEO, personalisation and customer retention. We also look at practical ways to measure the effect, including conversion rate, bounce rate, average order value and QR-scan engagement.