How Workwear Suppliers Scale B2B Commerce in Dynamics 365

What we hear from workwear suppliers

Workwear sales depend on relationships and repeat business. When ordering is manual, those relationships become expensive to maintain and difficult to scale: 

1. Orders arrive by email or through account managers and are entered manually into Dynamics 365
   
   

2. Customer-specific pricing and contracts are not visible online
   
   

3. Multiple customer locations order differently and are managed manually
   
   
4. No visibility into purchasing behaviour until customers reach out
   
   
5. Revenue grows, but so does headcount because every order requires manual handling

“Our portal does not reflect customer agreements, so customers still call us to order. It does not match ERP reality.”

Customers want self-service. They need a portal that recognises their contract, their products, and their approved catalogue.

What Changes

• What success looks like in your terms
  Commerce leaders describe success in the same way. More online orders. Fewer errors. Less dependency on individuals. The ability to grow revenue without increasing headcount.
  
  

• Customers place accurate orders without calling
  A self-service portal reflects live ERP pricing, contracts, and availability. Customers trust what they see.
  
  

• Order accuracy without manual checking
  Pricing and contract rules come directly from Dynamics 365. What customers see is what gets processed.
  
  

• Clear visibility for leadership
  A single operational view of customer activity, order status, and performance for every location.
  
  

• Scale digital revenue without increasing headcount

  Self-service handles volume. Your team focuses on exceptions and relationships. 

Why now

The case for moving and what holds companies back.

The trigger is often a large customer requesting self-service, growth that cannot be supported by more account managers, or competitors offering better digital capabilities.

• Common concern: “Our pricing is too complex.”
  Pricing complexity is already managed in Dynamics 365. The portal reflects it.
  
  

• Common concern: “Customers prefer speaking to account managers.”
  Self-service supports the relationship. Routine orders move online. Conversations become more valuable.
  
  

• Common concern: “IT has other priorities.” 
  Start with a pilot segment and expand from there.