How Paint Distributors Improve B2B Commerce in Dynamics 365

What we hear from paint distributors

Paint distribution is high frequency and detail driven. A single mistake creates returns, credit notes, and unnecessary cost. 

1. Orders are received manually and entered into Dynamics 365
   
   

2. Product variations create confusion during order intake
   
   

3. Orders, deliveries, and invoices do not always match
   
   
4. Manual processes slow down peak periods
   
   
5. Customers cannot easily reorder previous purchases

“Too many errors between what is ordered, delivered, and invoiced. We spend hours fixing them every week.”

Each error creates cost and unnecessary effort.

What changes?

• What success looks like in your terms
  Fewer errors. Faster processing. Easier reordering. Better alignment between ordering and fulfilment.
  
  
• Customers select the correct SKU the first time 
  Clear product data and variants support accurate ordering.
  
  
• Order accuracy is built into the process 
  Orders come directly from ERP-backed data with no manual transcription.
  
  
• Reordering becomes simple
  Order history and quick reorder tools reduce friction.
  
  
• Peak demand handled without additional resources 
  Self-service supports higher volume without increasing workload. 

Why now?

• The case for moving and what holds companies back
  Growth often exposes the limits of manual processes. Higher volume leads to higher error rates and operational strain.
  
  
• Common concern: “Our product data is not clean enough.”
  Improving product data strengthens operations and supports digital commerce.
  
  
• Common concern: “Customers prefer calling.”
  When ordering online is faster and more accurate, behaviour changes.
  
  
• Common concern: “This is a large IT project.” 
  Start with a pilot and expand step by step.