How Building Supply Companies Are Moving to ERP-Centric Commerce

What we hear from building supply companies

In conversations with companies like yours, the same issues come up repeatedly: 

1. Orders arrive by phone, email, or sales rep and are re-entered into Dynamics 365.
   
   

2. The portal shows different prices than the contracts in your ERP.
   
   

3. Product variants, bulk pricing, and project-based orders cannot be handled online.
   
   
4. Customer service teams spend hours resolving discrepancies between what was ordered, confirmed, and shipped.
   
   
5. No clear visibility between branches. Different locations, different data, no single view.

“We can’t keep pricing and data in sync. Our portal does not reflect ERP reality, so we spend too much time fixing orders.”

These are not minor operational issues. They lead to revenue leakage. Every manual step creates cost, delay, or a poor customer experience.

What changes? 

• What success looks like in your terms
  Commerce leaders describe success in the same way. More online orders. Fewer errors. Less dependency on individuals. The ability to grow revenue without increasing headcount.
  
  
• Customers place accurate orders without calling
  A self-service portal reflects live ERP pricing, contracts, and availability. Customers trust what they see.
  
  
• Order accuracy without manual checking
  Pricing and contract rules come directly from Dynamics 365. What customers see is what gets processed.
  
  
• Clear visibility for leadership
  A single operational view of customer activity, order status, and performance for every location.
  
  
• Scale digital revenue without increasing headcount 
  Self-service handles volume. Your team focuses on exceptions and relationships. 

Why Now? 

• The case for moving and what holds companies back
  The trigger is often one of three things. Customers expect a better digital experience. Competitors move faster. Sales teams reach capacity and cannot handle more manual volume.
  
  
• Common concern: “We are worried about ERP dependency.” 
  ERP-centric commerce removes dependency on manual synchronisation between systems. Your ERP becomes the single source of truth.
  
  
• Common concern: “IT has competing priorities.”
  Companies phase implementation. They start with a pilot channel or customer segment instead of a full rollout.
  
  
• Common concern: “This is just a better webshop.” 
  The real value is margin protection through accurate pricing, reduced operational cost, and a scalable digital revenue channel.