Program

Join us at Godsbanen, Aarhus. Karen Wegeners Gade 8. 

The doors will open at 8.00, with breakfast and coffee being served in the foyer, where you can also register and pick up your Attendance Badge in the reception Area.

The opening session will start at 9.00 in the main conference room "Remisen".  

Dynamo turns DynamicWeb into a system agents can operate, not just a chat window bolted onto the admin UI.

We'll show how it talks to MCP tools, how it picks the right ones when far more exist than a model can hold at once, and how permissions and approvals constrain what it's allowed to touch. We'll cover what actually shapes its behaviour — system prompts and tool instructions, including why different models need different prompts to behave the same way — and the practical problems that come with a Danish and English admin UI. You'll see how Dynamo knows the edge of what it can do, why it shows you a deep link to what it created instead of just saying "done," and why explaining an outcome matters more than confirming one. Along the way, we'll share what we learned when instructions alone stopped being enough.

Concrete flows throughout: create a user, create a product, create a discount, find something, navigate to it.

Three of us — one PM, two developers — now deliver around ten times what we used to. Our developers have not opened a code file this year.

This session is how that actually works: the automated workflows we run, what they are built on, and the multi-agent setup we tried first that stalled — and why it stalled. You will see our real setup rather than an idealised diagram, including the parts we are still working out and the ones we cannot measure yet.

Most of the tools involved are ones you already have. We had just never connected them to each other.

AI is changing more than the technology. It is changing how customers buy, how partners differentiate, how services are delivered, and how value is created after go-live.

In this keynote, Mark Stuyt from Neural Impact will explore how AI is reshaping partner business models and why successful partners must move beyond selling hours and features to delivering measurable business outcomes.

Drawing on neuroscience, behavioural economics, and experience with technology partner organizations, Mark will share practical perspectives on customer decision-making, differentiation, services disruption, and partner growth in an AI-first market.

Mark Stuyt

Mark Stuyt is the Founder and CEO of Neural Impact, where he helps technology companies and channel partners improve sales performance through neuroscience, behavioural economics, and artificial intelligence.

At Truvio Commerce Partner Days 2026, Mark will explore how AI is reshaping partner business models, customer expectations, and the economics of professional services - and why successful partners must move beyond selling hours to delivering measurable business outcomes.

Get inspiration and ideas from this hands-on session where we dive into how AI-tools have changed the way we implement new PIM solutions.

We are going to be concrete. We will look into the PIM implementation process for a consultant, the AI-tools we use, what is has meant to the work we do, and what it can lead to in terms of pros and cons.

Our focus will be on the analysis, scoping, and setting-up solution phases.

Integration is the biggest cost in most Truvio Commerce projects — and often the reason for losing deals. The Service API removes the need for deep platform knowledge by providing business-operation endpoints designed so a developer working with an AI agent can build a functional integration without understanding our internals. This changes how quickly we can quote and which customers we can afford to take on — and makes it possible to build purpose-specific integrations wherever the project scope demands.

The models are good enough. That stopped being the hard part some time ago, which is precisely why the failure mode has moved somewhere less interesting to talk about. Closing the day, I want to look at what AI adoption requires once a project leaves the demo and meets a real organisation. Drawing on production systems I have built, my academic work on applied machine learning, and the governance questions that follow both, I will argue that the binding constraints are rarely technical. They are the state of the data, who owns the process after go-live, and who holds the decision rights when the system and a person disagree. None of these are usually in scope. All of them decide whether the project is still running in eighteen months. For partners, this is a commercial question as much as a technical one. If outcomes are what gets sold, the boring work has to be scoped, priced and written down. I will leave you with a practical test you can run on a live deal on Monday, and an argument that the unglamorous work is the real differentiator.

Rolf Lyneborg Lund works at the intersection of applied machine learning, organisational data and AI governance. He is Associate Professor in Social Data Science at Aalborg University, where he researches machine learning on human data, and is a lead people analytics specialist at Grundfos, where he builds and runs the kind of systems he writes about. He advises on AI strategy at senior leadership level and describes himself as an AI realist: less interested in what the technology could do than in what organisations are ready to absorb.

Join us at Hanzo Aarhus, an Asian Social Dining experience.

Directions to Hanzo.

The doors will open at 18.00, with welcome drinks and entertainment beginning at 18.30. First serving will be at 19.00. 

What can you expect at Hanzo? 
No matter if you love bao buns, tempura shrimps, or dumplings we've got your back.
We have turned the former bank into a full blown Asian experience. The restaurant is located right on the corner of Halssti and M.P. Bruunsgade. 

The ceiling is high and so is the buzzing vibe in one of the largest restaurants in Aarhus. We have room for more than 200 guests that will experience the colourful decor and modern interior characterized by the clash of Danish design and Asian traditions.

In the back of the restaurant you'll find the infamous karaoke room. Enter here - and you won't know whether it is Tuesday or Friday.

To give you the most authentic experience, we serve most of the dishes family style in a steady flow. Sharing is caring!

Join us at Godsbanen, Aarhus. Karen Wegeners Gade 8.

The doors will open at 8.00, with breakfast and coffee being served in the foyer, where you can also register and pick up your Attendance Badge in the reception Area.

The opening session will start at 9.00 in the main conference room "Remisen".

In this session, you'll see three real-world projects where the DynamicWeb CPQ has been successfully implemented which has proven the platform in real business scenarios. We'll demonstrate how the CPQ works in practice and how it can help you win more DynamicWeb opportunities by solving complex product configuration challenges.

Specifically, you'll see the DynamicWeb CPQ:

• Used from the DynamicWeb Customer Portal to create quotes and orders for custom-made products.

• Integrated with Business Central to configure and quote complex products.

• Used as an intelligent product selector for high-value, complex products.

With the DynamicWeb CPQ, your customers’ customers will be able to configure, quote, and order virtually any product online - faster, more accurately, and with greater confidence.

Jørgen and Brede sit down with Mark Stuyt to unpack how they have actually applied his methodologies in the field — turning neuroscience and behavioural economics into something a sales team can use on a live deal. Moderated by Mark, the conversation gets into what changed in their customer conversations, where differentiation actually happened, and what didn't work as expected.

Expect specifics, not theory.

Join us at Hanzo Aarhus, an Asian Social Dining experience.

Directions to Hanzo.

The doors will open at 18.00, with welcome drinks and entertainment beginning at 18.30. First serving will be at 19.00.

What can you expect at Hanzo? 
No matter if you love bao buns, tempura shrimps, or dumplings we've got your back.
We have turned the former bank into a full blown Asian experience. The restaurant is located right on the corner of Halssti and M.P. Bruunsgade.

The ceiling is high and so is the buzzing vibe in one of the largest restaurants in Aarhus. We have room for more than 200 guests that will experience the colourful decor and modern interior characterized by the clash of Danish design and Asian traditions.

In the back of the restaurant you'll find the infamous karaoke room. Enter here - and you won't know whether it is Tuesday or Friday.

To give you the most authentic experience, we serve most of the dishes family style in a steady flow. Sharing is caring!

Join us at Godsbanen, Aarhus. Karen Wegeners Gade 8.

The doors will open at 8.00, with breakfast and coffee being served in the foyer, where you can also register and pick up your Attendance Badge in the reception Area.

The opening session will start at 9.00 in the main conference room "Remisen".

We open the ERP Partner Acceleration Track with a closer look at what partnering with Truvio means in the age of agentic AI.

This session looks at how AI is becoming part of the Truvio portfolio through Truvio Sense and makes it tangible with PIM for Business Central. See how AI can structure, enrich and operate product data in PIM, where PIM fits alongside Business Central, and why enriched product information in BC itself is becoming an important foundation for Copilot and AI agents. 

Every partner knows the moment. The requirements list drifts past ecommerce into something that looks like a whole business system, and you have to decide whether to say "that's not really what the platform does."

This session is about the other answer.

We'll walk through a real, in-production dealer portal running on Truvio Commerce DW10: service cases, warranty claims, SPIFF programs, unit registrations and campaign management, in daily use across a manufacturer's dealer network. None of it ships in the box. All of it was built on the platform rather than beside it — no fork, no parallel system to maintain, no second admin tool to train people on. The customer's team manages dealers, claims and campaigns from the same backend they already know.

The other half of the story is delivery. The storefront is headless, designed and generated with Lovable and consuming DW's APIs; the backend was built with Claude Code driving the .NET codebase. That combination let a small team deliver a scope that would traditionally have required a much larger one — and we'll be honest about where it genuinely compressed weeks into days, and where it needed a human with a hand on the brakes.

What you'll leave with: a clear sense of how far the platform's extensibility actually reaches, how to recognise when an "off-platform" requirement is really a fit, how to scope and price that kind of work with confidence instead of caution — and where the real limits still are.

Bring the deal you almost walked away from.

Your customer decides who to buy from long before the demo and long before the proposal. Mark pinpoints the single moment where that decision is actually made — and the brain science that makes it inevitable.

Brede and Claus then take it out of the abstract and into the Truvio AI sales assistant, following one real deal through the three things you have to get right: earning the meeting, winning it, and protecting the decision afterwards.

Bring the objection that stops you reaching the decision maker; we will run it live on stage.

Join us at Hanzo Aarhus, an Asian Social Dining experience.

Directions to Hanzo.

The doors will open at 18.00, with welcome drinks and entertainment beginning at 18.30. First serving will be at 19.00.

What can you expect at Hanzo? 
No matter if you love bao buns, tempura shrimps, or dumplings we've got your back.
We have turned the former bank into a full blown Asian experience. The restaurant is located right on the corner of Halssti and M.P. Bruunsgade.

The ceiling is high and so is the buzzing vibe in one of the largest restaurants in Aarhus. We have room for more than 200 guests that will experience the colourful decor and modern interior characterized by the clash of Danish design and Asian traditions.

In the back of the restaurant you'll find the infamous karaoke room. Enter here - and you won't know whether it is Tuesday or Friday.

To give you the most authentic experience, we serve most of the dishes family style in a steady flow. Sharing is caring!

Join us at Godsbanen, Aarhus. Karen Wegeners Gade 8.

The doors will open at 8.00, with breakfast and coffee being served in the foyer.

The opening session will start at 9.00 in the main conference room "Remisen".

A tool that works fine as a normal API endpoint can still be a bad tool for an agent to hold — and the difference is rarely the big architectural choices. It's the small ones: naming, description, shape. We've built hundreds of them, and learned most of this the hard way.

This is a hands-on, practical session on building MCP tools that agents actually use well. We'll cover why nested inputs trip up clients and flat models don't; why a tool should never return void; structured content, bulk responses, and errors an agent can act on rather than just log. Why tools should map to what a domain does, not to what a database table is — and why a safe tool sometimes needs a warning label and a safer sibling. Per-tool permissions, and the read/update/create/delete distinctions that decide what an agent is trusted to touch.

We'll also show where clients diverge — Codex, Claude, ChatGPT, and Copilot Studio don't all handle the same tool shape the same way — and walk concrete examples of a badly shaped tool next to a well-shaped one.

If you're going to build DynamicWeb MCP tools yourself, this is the one to sit in.

AI can write code faster than ever — but writing code was never the hard part of B2B commerce.

In this session, the Truvio team shares what Swift has learned building the B2B foundation: workflows, and rethinking the codebase itself so it's something AI tools can actually read and extend — and shifting from classic Razor to a hybrid HTMX and Delivery API approach. 

Join us at Godsbanen, Aarhus. Karen Wegeners Gade 8.

The doors will open at 8.00, with breakfast and coffee being served in the foyer.

The opening session will start at 9.00 in the main conference room "Remisen".