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Scaling aftermarket operations with a spare parts portal — the Fomaco story

If your team is still handling orders by phone and email, or if you're wondering how to scale your dealer business without scaling your back office at the same rate — this is the session for you.

Manufacturers like Fomaco face a challenge that's only getting harder: customers expect fast, easy, digital access to everything — including spare parts. Customers and Dealers don't want to call a hotline and wait. They want to log in, find what they need, see their price, and order — right now, at 11pm if that's when they're working.

At the same time, internal teams are already stretched. Taking on more order volume by adding more people to customer service isn't a strategy. It's a band-aid.

Digitalization isn't just about technology. It's about building a business that can grow without the cost and complexity growing at the same rate.

What Fomaco did

Fomaco makes industrial injection machines for the global meat and food industry. They sell through 60 dealers worldwide, with a catalog of 40,000+ spare parts. Managing that commercially — with customer-specific pricing, multiple currencies, multiple languages, dealers in different time zones — used to mean a lot of manual work.

They built a B2B spare parts portal, fully integrated with Dynamics 365 F&O, that gives dealers 24/7 self-service access. Orders go straight into D365. No re-keying, no bottlenecks.

WATCH NOW

Webinar: Scaling aftermarket operations with a spare parts portal — the Fomaco story 

On-demand Webinar

Who should watch?

This is for business and IT leaders at companies running Dynamics 365 who sell through dealers, distributors, or B2B channels — and who want to give customers a better digital experience without building something from scratch.

If your team is still handling orders by phone and email, or if you're wondering how to scale your dealer business without scaling your back office at the same rate — this is the session for you.

Webinar Agenda

  • Why digitalization matters for manufacturers — what's at stake commercially if dealers have a poor ordering experience, and where the growth ceiling hits when processes are manual

  • The Fomaco story — where they started, what wasn't working, and why they decided to act

  • What they built — a walk-through of the spare parts portal: self-service ordering, express buy, bulk upload, real-time order status from F&O

  • The F&O integration — how products, pricing, and orders connect between Truvio Commerce and Dynamics 365, and why that tight integration is what makes it work

  • Business outcomes — less time on case management, fewer errors, happier dealers

  • What this means for you — how other can take the same approach