Truvio - the B2B commerce platform.
Customer prices straight from your ERP. Quotes, reorders and ordering on behalf of customers. PIM, content and AI agents on the same platform. Built for companies that sell to businesses on Microsoft Dynamics 365.
Commerce Suite
Prices, discounts, assortments, stock and search built for complex B2B selling, with your website on the same platform.
Complex discount structures
Customer, group and quantity discounts, however complex. The platform fits your business model, not the other way around.
Advanced price management
Customer and user specific prices that vary on up to 12 dimensions, in multiple currencies.
Customer specific assortments
Each customer sees only the products they can buy. Anonymous visitors get their own assortment too.
Bill of materials and configurable products
Sell kits, assemblies and configurable products with their full bill of materials.
Multi stock management
Manage and show stock across several warehouses and locations.
Search with facets and filters
Type ahead and phonetic search, with facets that vary by product type or group.
CMS for websites and webshop
Brand sites, landing pages and the webshop share one editor. Marketing publishes without a developer.
B2B and D2C
Run B2B and direct to consumer sales across several brands, languages and markets from one installation.
Multiple markets and currencies
Languages, currencies, VAT and delivery options per country, with several shops in one solution.
Vouchers, loyalty points and gift cards
Unique or general voucher codes, loyalty points on orders and gift cards for purchases.
Truvio PIM
Build, enrich and publish product data for every channel from one place, inside the same platform as your webshop.
PIM built in
One source of truth for product data from ERP, CRM and supplier files. Attributes, variants, languages and media in one place.
Data models for complex products
Give each product type its own attribute set, with predefined data sets for component based portfolios.
Bulk product enrichment
Queries, dynamic workspaces and grid edit put the right products in front of your team. Images inherit from master products to variants.
Data completeness tracking
See which products are ready to publish, per product, per catalog and per channel. Block publishing until data is complete.
Publishing to channels and print
One product master feeds your webshop, JSON and XML feeds for marketplaces and partners, and print catalogs and price lists.
Asset management
Attach images, videos, PDFs and drawings, and control how assets inherit across categories.
Excel import and export
Move product data in and out in Excel format for suppliers and internal teams.
Marketplace feeds
Send products to 2,500 channels such as Amazon, Google Shopping and eBay from a feed built in PIM.
Updates from online data pools
Pull product updates automatically from online data pools such as Icecat.
Packaging and raw materials
Relate products to the quantities of packaging and raw materials they use. Useful groundwork for PPWR.
Truvio B2B Storefront
The B2B storefront for Truvio Commerce Suite is called Swift. Built around how buyers and sales reps actually order.
Storefront designed for mobile
Designed for phones first. Buyers order from the warehouse floor, the van or the office.
Order on behalf of customers
Sales reps sign in as a customer and place orders with that customer’s prices and terms.
Self-service account
Order history, one click reorder and favorite lists. Buyers help themselves around the clock.
Invoices and credit notes from the ERP
Buyers see the actual invoices and credit notes from your ERP in their account.
Replacement products on reorder
When a buyer reorders a discontinued item, Swift offers the replacement product, so the order still goes through.
B2B and D2C on one frontend
One storefront serves your trade buyers and your direct to consumer shop, each with the right prices and content.
Quotes
Buyers request quotes, follow open quotes in their account and turn them into orders.
Downloadable data sheets
Buyers download data sheets generated straight from your PIM data.
Digital assets portal
Buyers and partners find product images, documents and data, collect them in a download cart and get a zip file by email. Data comes as XML, CSV, JSON or PDF.
Product assets from past orders
Buyers download images and documents for the products they bought, straight from their order history.
Agentic AI
Put AI to work on real commerce tasks. Use Dynamo, the optional AI agent in Truvio Commerce Suite, or connect an external MCP client to work with the commerce and product data you already manage in Truvio.
Dynamo AI Agent
Dynamo is the AI agent built into Truvio Commerce Suite. Ask in plain language and it acts: enrich a product, translate a catalog, investigate an order, publish a landing page, create a user.
Example prompts
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“Find every product in the Fittings catalog without a German description and write one.”
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“Set up a PIM structure for industrial pumps with the attributes our buyers filter on.”
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“Why hasn’t order [ORDER NO.] reached the ERP?”
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“Translate the spring campaign landing page into Swedish and Norwegian.”
Backend MCP Server
The full eCommerce API is open to AI agents. Anything a person can do in the interface, an agent can do too.
Support for external AI clients
Connect Claude, Microsoft Copilot or any MCP client. Whatever AI strategy you pick, the data layer is ready.
Agent permissions
The MCP server has its own permission setup. Agents only touch what you allow, whichever client they use.
Catalog wide enrichment
Write SEO titles, fill missing descriptions and translate a whole catalog in one conversation.
PIM setup with AI
Describe your products and Dynamo builds the PIM data model for you.
Apps
Apps come in two kinds. App store apps add capabilities such as payment, shipping and integrations to the platform. Page apps are modules you place on a page to show customer accounts, live ERP data, forms and lists.
Built-in app store
Search, filter and install apps from the Apps area. An installed app is enabled right away, and a dashboard shows pending updates.
Payment, shipping and integration apps
Connect payment processors, shipping services and other systems by installing a provider app instead of starting a development project.
Partner and custom apps
Partners publish reusable apps to the app store, and your own extensions install the same way. Each app runs separately, so apps don’t conflict.
Integration Customer Center
The app behind live ERP documents in the customer account. Choose which document types to show and how they look.
Customer Experience Center
Shows orders and other commerce content for the logged in buyer.
Extranet
Handles login, profile creation and address management for business customers.
Forms for Editors
Editors build forms and work with the submitted data without a developer.
Shared favorite lists
Publish a favorite list to people who aren’t logged in, for example a recommended assortment.
Query publisher
Show search results and lists of products, content or files anywhere on a page.
Data portability
Buyers download the personal data you hold about them, which supports GDPR requests.
ERP Integration
Built to work with Microsoft Dynamics 365 from day one. Less integration work up front, fewer surprises after go live.
Prices, stock, orders and customer data come straight from Business Central and Finance and Operations. Every buyer sees their own prices and their own assortment.
Your ERP stays the source of truth, and nobody keys in data twice.
Standard integrations
Ready made integrations, not custom builds. Every project starts from a proven setup, not a blank page.
Live and scheduled integration
Live prices and stock, scheduled bulk data. For cloud or on premises ERP.
ERP plug-in units
Installed directly on the ERP to expose web services, so you need less middleware to maintain.
Configurable data mappings
Data mappings and connections are set up in the platform, not coded from scratch for each project.
PIM inside Business Central
Product data shows on the item card your ERP users already know. Same security, same workflows.