Tysse Achieves 50% Dealer Order Self-Service with New B2B Portal

About Tysse

Tysse is the largest trailer manufacturer in Norway, selling approximately 10,000 trailers yearly through a network of 140+ dealers. The company was founded in 1964 by Bertin Kåre Tysse. The production of Tysse trailers was started in 1972 and have since been the main product.

Tysse Mekaniske Verksted has a modern production facility consisting of 13,000 sqm and a total outdoor area about 30,000 sqm. Tysse has one of the most modern set of machineries in Norway in sheet metal processing.

The Challenge:
Dealers were ordering by phone. Not because they wanted to. 

Tysse's previous webshop, built alongside a Dynamics AX upgrade, was too unstable and too difficult to use. Dealers gave up and called headquarters instead.

That put Tysse's internal team on the phone all day: processing orders, looking up part numbers, checking order status. Work the system should have handled automatically.

Three things weren't working:

Less than 33% of orders came through the webshop
The rest came by phone — a manual bottleneck that grew with every new dealer.

Spare parts required a phone call to get right
Dealers didn't know which parts fitted which trailer. They called Tysse's service team
to find out. Every time.

Dealers had no visibility
Order status, invoices, and commission tracking all required contacting headquarters.

The Solution:
A dealer portal built on live ERP data - not yesterday's export.

Truvio Commerce built a B2B dealer portal for Tysse, integrated directly with Dynamics AX in real time. Dealers log in, do their job, and Tysse's team handles the exceptions - not the routine.

Three things dealers can now do without calling Tysse:

Order trailers and add-ons directly
Dealers browse the full catalog, configure trailers with the options they need, and place orders directly in the portal. Pricing and availability come live from Dynamics AX.

Find and order the right spare part, every time
Dealers enter the serial number of the trailer they're servicing. The portal retrieves the exact Bill of Materials for that unit, straight from Dynamics AX. Dealers order directly from the BOM. The right part, guaranteed, without a phone call.

Track orders, invoices, and commission in real time
Full order history, open invoices, and commission status, delivered trailers not yet invoiced - visible in the portal the moment they log in.

The Result:
50%+ of orders self-served within one month.

Within four weeks of launch, more than half of Tysse's 140+ dealers were placing orders through the portal - up from 33% on the previous platform.

Dealers stopped calling for parts
The serial number to BOM to order workflow eliminated the most common reason dealers contacted Tysse's service team. The right part is found in the portal, not on a phone call.

Headquarters shifted from processing to growing
With routine orders and parts queries handled by the portal, Tysse's internal team freed up time to focus on dealer relationships and business development.

A platform that scales with the ERP
As Microsoft continues to develop Dynamics, Tysse's portal evolves with it - no rebuild required.