Make your products conversation-ready: How product information becomes the key to AI-driven eCommerce

This places new demands on your product data. For AI to understand, recommend, and guide customers to the right products, your product information must be structured, accurate, and enriched with the right data.

In this webinar, Compose’it and Truvio will explore how Product Information Management (PIM) can become a key enabler of AI-driven eCommerce — and how Truvio PIM can help make your products conversation-ready.

You will learn how Truvio PIM can help you enrich and quality-assure your product data, giving AI a stronger foundation for creating more precise, personalized, and relevant customer experiences. We will also look at how better product data can help your webshop do more than get found - it can help drive sales by enabling AI to better understand customer needs and guide them directly to the products that fit best.

To round off the session, we will look ahead to the next step in this development: agentic commerce. We will briefly explore how AI agents may play a larger role in the buying journey in the future — from product discovery and comparison to checkout and purchase — and why protocols such as UCP may become important for the future of digital commerce.

In this webinar, you will learn:

• How AI is changing the digital customer journey and the way customers discover products
• Why product data is becoming a key competitive factor in AI-driven eCommerce
• How PIM can help enrich, structure, and quality-assure product information
• How better product data can help your webshop get found, understood, and chosen
• How agentic commerce and UCP may shape the future digital buying journey
• As a participant, you will also receive a free analysis of your own product data, helping you assess how AI-ready your product information is. 

This webinar is relevant for anyone working with eCommerce, PIM, product data, sales, marketing, or digital transformation — and for those who want to understand how product data can become a stronger foundation for AI-driven customer experiences and the future of digital commerce.