Toi-Toys Enhances Product Management with Truvio CMS and PIM

About Toi-Toys

Toi-Toys International is the leading supplier of accessible and safe toys that supply toys to chain stores, wholesalers, retailers and catering establishments in over 40 countries within but also far beyond Europe.

The Challenge:
Previously relying on outdated CMS to manage product information.

For years, the company has relied upon its outdated Magento system to manage products, but even simple tasks, such as adding relevant product specifications, had become increasingly inefficient and time-consuming.

To regain control of its product management, Toi-Toys opted for Truvio Commerce's advanced solution.

With Truvio Commerce's simple and powerful platform, Toi-Toys is able to quickly add new product information, provide greater support to sales and marketing teams, all while remaining compliant with industry laws and regulations. Bart Daams, Regulatory Affairs and Compliance Manager, explains why Truvio COmmerce was the right choice for Toi-Toys.

The Solution:
Finding a reliable PIM system.

Toi-Toys' Magento system was outdated so the company had been looking for a reliable PIM system for quite some time; but new legislation made the decision even more urgent. The new rules required Toi-Toys to include additional product information, but the old system simply couldn't handle it. Changing to a new system was both a necessity and a legal requirement.

During Toi-Toy's research, they considered many solutions but none of them could really meet their requirements; they either didn’t offer the crucial functionality we needed or were simply too expensive. Toi-Toys were at the point of considering one of the vendors that they had previously ruled out, when a colleague came across Truvio Commerce (powered by DynamicWeb) and we realised that it offered exactly what they were looking for.

Truvio Commerce would allow Toi-Toy to add and manage product specifications quickly and easily, at scale and at a highly competitive cost. When expressed an interest in the platform, a Truvio representative travelled from Denmark, in person, to meet with Toi-Toy resulting in the best possible solution, at the right price with great customer service. It was a great start to the partnership.

One of the key requirements, when looking for a new solution, was a flexible database which would enable Toi-Toys to quickly add new product information and specifications, then share them with their clients. The platform offers exactly what they hoped for and Toi-Toys can add and share new product information with clients easily, without relying on IT teams. Not only does this save valuable time, but it lowers the IT burden and gives Toi-Toys a huge competitive advantage.

The Result:
Toi-Toys' products are now significantly easier to find online because the product information management directly influences Toi-Toys SEO.

This has huge business implications because online findability and visibility are paramount nowadays.

Adding product information also provides the opportunity to enhance the customer experience and understanding of Toi-Toys' products.

Furthermore, the speed and responsiveness of the system is outstanding and enable Toi-Toys to share information with their B2B customers extremely quickly. Many of their customers are active in online marketplaces such as Amazon and bol.com, so the ability to keep their product listings up-to-date is crucial – Truvio Commerce not only makes this possible, it makes it easy.