From PIM to Purchase: Building a High-Performance Wine eCommerce Experience

About Kjær & Sommerfeldt

Kjær & Sommerfeldt is Royal Court supplier and has been selling wine as Copenhagen’s oldest wine retailer since 1975.

The Challenge:
Turning a Strong PIM Foundation into a Scalable Online Sales Channel.

Kjær & Sommerfeldt had already seen strong results from implementing Product Information Management (PIM), creating both a financial and strategic case for choosing Truvio Commerce as their new digital commerce platform.

The seamless integration with Perfion made it a natural fit, while the built-in marketing tools opened the door to loyalty programs, segmented communication, and personalized automated email campaigns to deepen customer relationships online.

The Solution:
A Conversion-Focused B2C Store Built for Wine Lovers.

The new eCommerce solution was designed from the ground up to improve user experience and drive conversions.

Simple navigation, powerful search, and advanced filtering make it easy for customers to find exactly the wine, spirit, or event they are looking for. A streamlined checkout flow removes friction and helps customers complete purchases with confidence.

Powered by tight ERP and PIM integration

Built on the Truvio Commerce platform with full integration to Perfion PIM and Microsoft Dynamics NAV, the solution prioritizes performance and structured product data. The result is a 100% responsive experience across desktop, smartphone, and tablet, ensuring every customer gets the same high standard regardless of device. Design has been a crucial factor in driving sales growth and reaching new customer segments.

The Result:
400% Sales Growth Since Launch.

The impact was immediate and measurable.

Sales increased by 400% following the March 2017 launch, while transaction volume grew by 500%.

The store offers a rich and filterable product experience, letting customers browse by type, country, district, area, grape, price, flavor, rating, producer, pairing, and vintage. Beyond product discovery, the solution also supports gift certificates, discount codes, an event calendar with integrated purchase functionality, and exclusive spotlights on new wine producers.

Integration that eliminates manual work

On the backend, the integration between Truvio Commerce, Perfion PIM, and Microsoft Dynamics NAV removes the need for manual data handling and reduces the risk of errors. All product data and enrichment is managed centrally in PIM, with automatic inheritance across product groups such as new vintages. Orders are processed in real time for fast fulfillment and short delivery times, while prices and discounts are replicated automatically from Dynamics NAV, including dynamic price calculations.