Arkil Elevates Brand Identity with New Digital Platform

About Arkil

Arkil constructs bridges, lays cables and creates connections. Arkil remediate contaminated soil, build sewers and help create a cleaner environment. Arkil build from the ground up, lay foundations, produce asphalt and pave the way forward. Arkil care for the road when it has been built and maintain its high level of quality. Arkil builds the future, and our motto is "Quality on time".

The Challenge:
Having to communicate and visualize a broad range of professional competences to a wide international customer group.

Arkil experienced an increased amount of website traffic from mobile devices, including smartphones and tablets, but were unable to support the demand for responsive content due to their previous outdated solution.

The traditional information level was rather complex and technical, and mostly aimed at internal usage. It clearly showed in Google Analytics, as the pages with most visits were 'Contact' and 'Job opportunities'. Consequently, the website generated an insufficient amount of leads and business opportunities, and too many irrelevant inquiries that required many manual administrative resources.

As a result, Arkil decided to go for a new digital solution that would dispose of the complex and less customer oriented information and content, and instead focus on a more service minded and exciting brand website. The new approach would include an enhanced focus on creating a more commercial solution capable of servicing website visitors with more relevant and inspirational company content.

The Solution:
A new corporate website solution is built on the Truvio Commerce All-in-One platform, and clearly promotes the primary business areas, services, and products that Arkil has to offer.

The website promotes Arkil as a one-stop service portal and the responsive design ensures an excellent customer experience from computers, laptops, tablets and mobile phones.

The use of large images and visual surfaces ensures easy and intuitive navigation and enforces Arkil as an absolute digital frontrunner in an otherwise traditional and conservative business. Finally, the new site is optimized according to a thorough keyword analysis, which ensures top marks in SEO and Google Page Speed.

The Result:
Stronger brand identity and market position.

The solution has strengthened Arkil's brand identity and market position, and it has effectively reduced the previous amount of manual and time-consuming resources spent on customer service.

The development of a dialogue-oriented website requires easy and user-friendly call-to-actions that increase the chances of converting visitors into leads, and it clearly shows of on the new website, which enhances the focus on the user experience – across different platforms. In other words, the new website is fully capable of inspiring and converting its visitors by prioritizing usability and user experience.