Lauridsen Unifies 3 Webshops, 2 PIM Warehouses & ERP Data in One Solution

About Lauridsen

Having more than 25 years of experience as a producer and service provider, Lauridsen is one of the leading suppliers within HVAC in Denmark. Through wholesalers and building supplies they distribute products to solve the most basic needs, which we in everyday life do not think about. 

The Challenge:
Three Must-Win Battles 

With the new eCommerce solution, Lauridsen wanted to increase their revenue, increase customer satisfaction, and increase employee satisfaction.

Lauridsen had an outdated web solution with a time-consuming workflow around product data. Additionally, they wanted to expand their business to the Polish market, where they had already built their own production company called Lauridsen Solutions.

So, they decided to look for a new web solution that would allow them to scale their business and provide better customer experiences.

The Solution:
One Truvio Platform for Three Webshops 

Developed by Truvio partner No Zebra, Lauridsen now has a single Truvio solution with three different webshops, two different PIM warehouses, and three languages – all within the same solution.

With the new Truvio solution including product information management, all product data is handled in a single, efficient system, which has made it easy to handle 5,000 product numbers. Another PIM advantage is that the time-to-market is quick, and Lauridsen can now create, update and translate product data with just a few clicks. The time from product idea to product launch is short – both in Denmark and in Poland.

There is now a tight integration between Lauridsen's ERP system and their web solution. The three webshops now also have a login function that shows customers individual prices based on data from Lauridsen's ERP system, Visma Business.

All three webshops are in a responsive design, which was important for the customer experience. Lauridsen has many different target groups, and for installers, it is important that they can find the documentation and guidance they need, even when they are standing in a well with their smartphone.

The Result:
Traffic Up 300%+ Across All Webshops 

Thanks to the PIM system and ERP integration, Lauridsen are now spending less time on manual data processes and more time on creating value for the business. Website traffic has increased on all three webshops, most notably by more than 300% on www.lrt.dk.

In terms of the three must-win battles: since many workflows have been automated and improved, Lauridsen sees increased employee satisfaction. They are getting positive feedback from their customers, and revenue has increased across the organization.