Bomedys Transforms Operations with Truvio Commerce Integration

About Bomedys

For over 30 years, Bomedys has been the go-to multi-channel distributor of high-quality products for pharmacies, baby shops, health stores, and the broader retail market in the Benelux. They focus on two strategic segments: mother & baby, and senior care. Bomedys offers innovative and consumer-friendly (para)pharmaceutical products and medical devices. The company, fully Belgian, builds sustainable partnerships and continues to support its international brands through both offline and online channels.

Management Summary:
Bomedys enhances efficiency and customer satisfaction with Truvio's integrated solution.

Bomedys, a well-established distributor of pharmaceutical and medical products in the Benelux, faced the challenge of modernizing its outdated IT infrastructure and integrating CRM, ERP, eCommerce, and PIM systems. With a focus on flexibility and scalability, the company sought a solution that would not only support their growth ambitions but also improve operational efficiency.

After thorough analysis and advice from IT architect Odum, Bomedys chose Truvio Commerce due to its standard integration with Microsoft Dynamics 365, minimal need for customization, and strong national and international references. Truvio proved to be a robust and user-friendly solution that seamlessly aligned with Bomedys' needs.

Since implementing Truvio, Bomedys has seen significant improvements in efficiency and customer satisfaction. Thanks to the B2B customer portal, customers can now independently access product information and digital assets, resulting in fewer inquiries and time savings for Bomedys' team. Additionally, integration with Multisafepay has provided substantial savings in payment processing, as the platform better accommodates large orders. The collaboration between Bomedys, Odum, and Truvio went smoothly, resulting in a successful transformation to a future-proof IT architecture.

The Challenge:
Existing IT infrastructure did not meet Bomedys' growth ambitions. 

When the new owner took over the company, it quickly became apparent that the existing IT infrastructure did not meet Bomedys' growth ambitions. The outdated system, in use for over 20 years, was not future-proof and would no longer be supported. This created the need to invest in a new technical infrastructure, including CRM, ERP, eCommerce, and PIM.

Since Bomedys must respond flexibly to customer needs, it was essential to find a solution that was both scalable and customer-oriented, without requiring extensive customization. At the same time, the new solution needed to deliver efficiency improvements, particularly in product information management and self-service through a B2B portal.

Opportunities:
Why Truvio Commerce?

With the ambition to work more efficiently and better meet customer needs, Bomedys needed a robust solution that could integrate with both existing and new systems with minimal customization required. After thorough analysis and advice from IT consultant Odum, Truvio Commerce was selected as the platform that met all technical and operational requirements.

Standard integration with Microsoft Dynamics 365
Truvio offered a standard integration with Microsoft Dynamics 365, a key requirement for streamlining Bomedys' processes.

Minimal customization required
Truvio Swift was almost immediately usable, with minimal need for customization, saving both time and costs.

Strong references
Truvio had both national and international references from satisfied clients, such as Trixie and Bluedrops, strengthening confidence in the choice.

Local office with international knowledge
Truvio combines local presence with deep international knowledge and support, providing Bomedys with extra assurance for a long-term partnership.

Implementation:
Implementation of an integrated eCommerce and PIM system for efficient growth.

In 2022, Bomedys, along with IT architect Odum, began implementing a new technical infrastructure. The main requirements were a flexible system that offers scalable solutions for CRM, ERP, eCommerce, and PIM. Truvio Commerce was chosen due to its standard integrations with Microsoft Dynamics 365 and the lack of extensive customization requirements.

On March 1, 2023, Bomedys went live with its new integrated systems, including the Truvio platform. All existing processes were transferred to the new system in a single day, a significant but well-prepared step. Thanks to thorough training and support, the go-live was successfully completed.

Truvio's PIM solution now allows Bomedys to efficiently manage product information and quickly adjust to specific customer requirements. Particularly crucial for Bomedys is the format in which product information is provided, as they must adapt to the needs of various retail customers. Truvio automated and standardized these processes, saving Bomedys hours of manual work.

Another key aspect was the integration with Multisafepay, which provided Bomedys with a solution for their B2B payments. Unlike many other payment providers that charge a percentage per transaction, Multisafepay offered a payment solution more suited to larger orders, resulting in significant cost and time efficiency.

Results:
Enhanced efficiency and future-proofing.

Since implementing Truvio Commerce, Bomedys has experienced multiple benefits:

Efficiency improvements
Thanks to the automation of their PIM system, Bomedys now saves up to two days per month in manual tasks. This is mainly due to streamlined processes for delivering product information to customers, a task that used to be frustrating and time-consuming but is now completed with a click.

Self-service via the B2B customer portal
Bomedys’ customers can now easily access product information and digital assets through the B2B portal. This has led to a decrease in customer inquiries via phone and email, as customers can now independently access the necessary information.

Time & cost savings in payment processing
The integration with Multisafepay provided Bomedys with a scalable and cost-efficient solution for B2B payments, resulting in significant savings compared to traditional payment providers.

Strong collaboration with Odum and Truvio
The collaboration between Truvio, Odum, and Bomedys went smoothly, with a clear focus on delivering valuable architectural and IT solutions. The standard integrations with Microsoft Dynamics 365 and Truvio's flexible approach played a crucial role.

The choice for Truvio has not only helped Bomedys replace its outdated IT systems but also work more efficiently and better meet customer needs. With a focus on scalability and self-service, Truvio provides a solution that helps Bomedys support its future growth, further contributing to quality and customer satisfaction.