Finixa Boosts Global Growth with Truvio Commerce Suite Integration

About Finixa

Finixa is a global player in the automotive refinishing and detailing industry, renowned among professionals for its repair and paint solutions. As a manufacturer and wholesaler, Finixa offers a wide range of high-quality and niche products, including paint application tools, masking solutions, and body shop equipment. Additionally, they provide spraying systems, sandpaper, and other products to the B2B market. While there is a strong focus on the automotive sector, Finixa also serves businesses in the maritime industry.

The Challenge:
Inefficient and Outdated Processes

Finixa faced significant challenges due to manual, historically grown processes in product management, decentralized catalog management, and “classic” order processing.

The company was looking for a PIM, CMS, and DAM solution, and found the perfect match with the Truvio Commerce Suite (powered by DynamicWeb). This solution included a user-friendly product catalog, PIM supporting 17 languages, integration for their video platform (Finixa TV), DAM functionality for easy asset access (on product pages), complex discount handling, and integration with InDesign for printed media. Additionally, the integration of an international shop for Finixa USA was required.

Moreover, the system needed to be integrable with the ERP system, Exact Globe, ensuring synchronization of customer data, stock, and prices across the platform. Finixa sought efficiency gains through automation, usability, centralization, and flexible integration.

The Solution:
A Strong Online Presence

The Truvio Commerce Suite provided a versatile solution for all of these challenges.

The integrated Product Information Management (PIM) system offered a way to manage product data that was previously scattered across various systems. Centralizing this data in one system, along with setting up various enrichment workflows, allowed different departments (sales, marketing, etc.) to collaborate without interfering with each other’s work. Personal dashboards and notification systems informed employees when and how much action was required.

As the "Single Source of Truth," the PIM system also drives multiple channels, including the product platform, DAM, printed media (catalog), and various websites. Switching to a centralized PIM resulted in faster, more efficient work with fewer errors and greater satisfaction.

For customers wishing to see technical specifications in advance, this can easily be accessed directly from the product page. If they prefer additional assets, they can easily navigate to the DAM portal where all downloadable items are centralized. After placing an order, a customer can download all related assets in their language of choice with just one click.

Finixa invests heavily in video and media to connect with customers. They inform, promote, and engage through Finixa TV. DynamicWeb’s open system makes video integration easy, and it is seamlessly accessible throughout the website frontend, including product pages. Just like the PIM system, centralization enables efficient management here.

Furthermore, various marketing tools and reports support Finixa’s digital marketers.

The choice of Truvio enabled a complete transformation and a strong online presence for Finixa.

The Result:
Higher Customer Satisfaction and Increased Efficiency

Customers now have access to detailed product descriptions, vivid images, and comprehensive technical specifications about new products. Increased control, improved speed, and enhanced accessibility have led to significantly higher customer satisfaction. This transformation has not only strengthened Finixa’s success but also provided a significant boost to their global growth.

Employees now experience more control, realize significant time savings, and enjoy a more pleasant working environment. The transformation has led to greater accuracy, improved collaboration, and greater uniformity. The seamless integration of PIM in 17 languages, DAM, and the website is a perfect demonstration of technological synergy.