Digital Transformation: How ProNails Built a Future-Proof eCommerce Hub

About ProNails

ProNails has been a trusted B2B partner for top quality hand, nail, and foot care for 40 years and operates from their headquarters in Belgium. ProNails provides superior support to beauty professionals. They also inspire partners and consumers with trendy high-end products.

The Challenge:
The Quest to Become the Ultimate Digital Experience for Beauty Professionals and Distributors

ProNails has a constant focus on innovation in both product development and service. To innovate their services, ProNails was looking for a partner to update their digital platform. This platform had to become the 'digital hub' where budding beauty professionals could go for inspiration and training opportunities, distributors could process orders and professionals could place orders. In other words, a platform where everything comes together.

ProNails is active in a creative industry, so they already had a clear vision on the design of the website. ProNails' (technical) wishes:

•  

  A compact and clear platform;

• A ‘My ProNails’ environments where distributors and professionals can keep track of their own stocks and process orders;
• An appearance matching the identity;
• An academy, where interested parties can be trained to become ProNails professionals;
• A B2B shop serving the professionals;
• An extensive blog/news feature to keep professionals always up-to-date on the latest developments and opportunities and;

• A dealer locator & salon finder.

The Solution:
Unleashing Enhanced Possibilities and Functions

ProNails was already familiar with Truvio Commerce (powered by DynamicWeb), but the new requirements could no longer be incorporated into the installation.

Therefore, an entirely new architecture within a new Truvio Commerce installation was created. This also increased the possibilities and functions of the platform, allowing ProNails to use Truvio even more effectively.

The Result:
A Multilingual Digital Hub with Enhanced B2B Capabilities

Through clear communication, a combination of the right expertise and a proactive attitude from both parties, ProNails has a completely revamped and future-proof website.

The result is a corporate environment equipped with multiple language layers, a full B2B webshop partially unlocked for distributors, strong product detail pages, the academy environment, an extensive blog module, various content templates, implementations, and marketing capabilities. 

This allows ProNails complete flexibility in the design of the websites while staying within the guidelines of the corporate identity. ProNails can perfectly reach, inform and enrich its target groups through the digital hub.