Beyond the Platform: What Actually Drives Commerce Project Success

📆 Podcast ft. Parkfield Commerce, June 11, 1:00 pm ET (USA)

When commerce projects fall behind schedule or fail to deliver the expected business value, the conversation often centers around platform selection. In reality, the success of these initiatives is rarely determined by the technology alone. More often, outcomes are shaped by the organization’s readiness around product data, process alignment, governance, and change management. When these foundational areas are overlooked, even strong platforms can struggle to meet expectations. 

In this podcast episode, we explore the operational and organizational factors that actually drive commerce project success. We discuss why organizations using similar technologies can experience dramatically different results, what causes projects to miss timelines and budgets, and how leaders can better prepare their teams for long-term adoption and scalability. The conversation also examines the role of governance, workflow alignment, and connected data in creating more predictable and sustainable commerce initiatives. 

This conversation will cover:

• The most common reasons commerce projects miss timelines, budgets, or adoption goals 

• Why platform selection is often the least risky part of a commerce initiative

• How product data, workflows, and governance impact implementation success

• The role change management plays in adoption and long-term business value

• What organizations should evaluate before beginning a new commerce initiative

• How connected commerce strategies create stronger operational alignment across the business 

Guests:

• Alex Zachman, CEO, Parkfield Commerce

• Jordan Carpenter, Director of Strategic Partnerships, Truvio