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Patient Influencer Advice for Increased Co-Pay Program Value
Co-pay cards and loyalty programs have become a staple of the pharmaceutical product experience, introducing a means to offer instant rebates to patients, while offsetting potential hurdles to prescription medications including increased generic competition and lack of patient compliance/persistency. We asked a panel of influential patients from the WEGO Health network for their advice on how to improve pharmaceutical co-pay and loyalty program offerings.
See the patient influencer’s prescription for co-pay program success brought to life via infographic.
This infographic includes tips from 80 patient influencers spanning multiple health conditions. Collectively they reach an audience of 2.9 million people each month. Included are their suggestions for improving the co-pay and loyalty program experience, as well as specific benefits they would recommend for increasing overall program value.